Using LinkedIn for IP Business Development: Winning (and Losing) Strategies

Intellectual property professionals—defined broadly here as persons or entities whose professional work involves or relates to IP or IP practitioners—abound as members on LinkedIn.

All IP professionals who join LinkedIn are sellers in the sense that they’re looking to market themselves or their organizations to those on LinkedIn whom they perceive as buyers. In the mind of a seller, a buyer has a present or future need for something offered by the seller, or otherwise can offer the seller some kind of professional benefit.

In this article, I share my personal “don’ts” and “do’s” for IP business development on LinkedIn. I’d like to see sellers increase their chances of success—and decrease the amount of buyers’ time they consume by pursuing suboptimal strategies.

To read the full article, please visit IPWatchdog.